a brand that celebrates real life

It's time to simplify

We believe the whole world seems to have gotten caught up in meaningless drivel. Too many people idolize products and coolness, follow the trendy and the popular, and live a faux life through social media.

It's time to put down the phones, step away from the screens, and unplug from our digital lives and back into a place where real things happen.  Instead of worrying about who-did-what-with-who and other assorted nonsense, take a second to look around and enjoy the boundless beauty of the world.

Skate sesh? Yes please. Camping with friends? Hells yeah. Help old ladies cross the street? You betcha. Organize and Volunteer? Better believe it. Be a 'doing' thing, not just a consuming thing. 

Supporting Action Sports

Purchase a Simple Wave T-Shirt and a portion of the funds will go to support youth participation in skateboarding, surfing, and other action sports.

Helping Bands Tour

Buy a Music Baby T-Shirt, and a portion of the funds go towards a local band's touring fund. If you're in a band about to go on tour, talk to my peeps.

Blog posts

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Your store hasn’t published any blog posts yet. A blog can be used to talk about new product launches, tips, or other news you want to share with your customers. You can check out Shopify’s ecommerce blog for inspiration and advice for your own store and blog.

Your post's title

Your store hasn’t published any blog posts yet. A blog can be used to talk about new product launches, tips, or other news you want to share with your customers. You can check out Shopify’s ecommerce blog for inspiration and advice for your own store and blog.